E-commerce Email Campaign
45% open rate and 12% conversion through email marketing
The Challenge
ShopNow Online had a large email list but poor engagement and conversion rates. Their emails were being ignored or marked as spam.
Our Solution
We implemented a sophisticated email marketing strategy with segmentation, personalization, and automation.
List Segmentation
Segmented email list based on behavior, preferences, and purchase history.
Personalization
Created personalized email content based on user data and preferences.
Automation Sequences
Set up automated welcome, cart abandonment, and re-engagement sequences.
A/B Testing
Continuously tested subject lines, content, and CTAs for optimization.
The Results
The email marketing overhaul resulted in dramatic improvements across all metrics.
Key Achievements
"Our email marketing was dead before ToastNmedia. Now it's our highest ROI channel. The personalization and automation strategies they implemented are brilliant!"
Project Gallery
Email template designs
Segmentation strategy
Performance analytics dashboard
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